Founded in 1918 by Emiliano Abrão Seleme, Canoinhas industrial pioneer, used to export erva mate cancheada to Argentina by steamboats up Mafra, following by train to the port of São Francisco do Sul.
Its facilities were small, with wood pestler in a simple shed.
In 1957, his brother, João Abrão Seleme, took over the company and exports increased. Besides Argentina, it started exporting to Uruguay and Chile. At this stage, it needed to modernize to serve a rapidly growing market. It was built a new building with the most modern equipment for the time.
In the following decade Argentina quitted import from Brazil because of its huge herbal planted in the province of Missiones. Started exporting to Chile, causing a massive recession to the ervateiro sector in Brazil. Many companies have closed, mostly exporting companies.
Ervateira Seleme overcame the crisis and remained on the market, exporting to Uruguay, because their taste buds demanded native erva from Brazil.
The company was growing again, but major floods in 1983 and 1992 forced the industry to move again its facilities.
In 1995, Ervateira was passed to João’s children, Jaime and Wilson and in 1998 was inaugurated the new facilities at Adão Tyska Street. Targetink new markets, the company started exporting to Poland.
In 2010, Wilson Seleme and his children became major shareholders and they are in the company direction so far, expanding exports to Germany, South Korea and Venezuela with their products appreciate in three continents.